Designing a logo and visual identity

When it comes to creating a logo or visual identity for your business, there’s no one-size-fits-all approach. Every business has its own unique story, mission, and goals that must be taken into account when creating the perfect design. Creating a logo and visual identity can seem overwhelming at first glance, but with the right guidance, you can make the process simpler and more rewarding. In this blog post, we will discuss essential tips for designing a logo and visual identity that captures the spirit of your company while also standing out from competitors. Read on to learn more about crafting an iconic brand image.


When it comes to choosing colours for your logo and visual identity, there are a few things to consider. Firstly, you need to think about what colours will work well together and complement each other. Secondly, you need to think about the meaning of different colours and how they can convey the message you want to communicate with your brand. And finally, you need to take into account the practicalities of using certain colours in your designs, such as printability and legibility.

Here are a few tips for choosing colours for your logo and visual identity:

1. Choose a limited palette of 2-3 main colours and 1-2 accent colours. This will help create a cohesive and consistent look for your brand.

2. Consider the meaning of different colours when choosing which ones to use in your designs. For example, red can be associated with energy and passion, while blue is often seen as calm and trustworthy.

3. Take into account the practicalities of using certain colours in your designs. For example, dark coloured text can be difficult to read, so you may want to avoid using very dark or very light colours for body text.

4. Use colour psychology to choose colours that will evoke the right emotions in your target audience. For example, warm colours like orange and yellow can create a feeling of excitement, while cool colours like blue and green can be calming and soothing.


Your logo is the first thing potential customers will see and it’s important to make a good impression. A well-designed logo can help build trust and credibility for your business. It can also communicate what your business is all about, give customers a visual reference point, and make your brand more recognizable.

There are a few things to keep in mind when designing a logo:

1. Keep it simple – A complex logo can be difficult to reproduce and may not work well on small devices or in print. Stick to one or two colors and use clean, easy-to-read font.

2. Make it memorable – A memorable logo will stay in customers’ minds and help them remember your brand. Use shapes, symbols, or colors that are unique to your brand.

3. Consider typography – The font you use in your logo says a lot about your brand. Choose a font that is legible and appropriate for your industry.

4. Consider negative space – The empty space around your logo can be just as important as the elements of the logo itself. Use negative space to create balance and visual interest in your design.

5. Think about scalability – Your logo should look just as good on a business card as it does on a billboard. Make sure the design scales down well so it’s still legible at smaller sizes.


Images are an important part of any logo or visual identity design. The right image can help to convey the message or feeling that you want your brand to evoke. Here are a few things to consider when selecting images for your logo or visual identity:

– What feeling do you want your brand to convey?
– Do the images fit with the overall aesthetic of your brand?
– Are the images high quality and appropriate for your target audience?
– Does the image convey the message you want it to?
– Is the image unique and memorable?


There are many different typefaces to choose from when designing a logo or visual identity. The most important thing to consider is how the typeface will be used and what message it will convey.

For example, a serif typeface conveys tradition and sophistication, while a sans serif typeface is more modern and clean. There are also script typefaces that can be used for a more playful or elegant look.

When choosing a typeface, it’s also important to consider readability. Make sure the typeface is legible at all sizes, both in print and on digital devices.

Once you’ve chosen a typeface, you can experiment with different weights (bold, light, etc.) and styles (italic, regular, etc.) to create the perfect look for your brand.

Dimensions Design can help with this process. Contact us today.